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Fintech industry veterans launch GetBertie, an automated bookkeeping platform for digital artisans

  • May 6
  • 3 min read


London, UK - 06.05.26. Three fintech industry veterans - Nigel Verdon, Dan Bruce and Neil Martin - have launched GetBertie, an automated bookkeeping platform built directly for the digital artisan economy.


GetBertie is developing the self-assembly bookkeeping market, helping digital artisans, including SaaS creators, Amazon KDP creators and Indie-hackers, win back their weekends and evenings. The objective is to free digital artisans from the stress and distraction of bookkeeping so they can focus on their craft and their families.


The platform, built around Bertie Bookkeeper, aims to eliminate the burden of manual bookkeeping entirely. The future belongs, believes the founder team, to self-assembling bookkeeping, built around the artisan, not the accountant, automatically transforming a messy digital carrier bag of unsorted revenue reports, subscription invoices and bank statements into beautiful financial records.


GetBertie’s main feature, says the team, is its deep integration and knowledge of digital artisan platforms, including Stripe, Amazon KDP and Google Workspace. It eliminates the tedious platform-specific calculations for gross and net revenue; the cost of goods sold; international taxes; and many more tricky bookkeeping gotchas. These are all processed without requiring the digital artisan to learn accounting or spreadsheets.


Bertie Bookkeeper sets out to deliver pioneering features such as connect-and-forget linking, automated business expense matching, real-time financial books and records, and the one-click accountant. 


Those interested in the GetBertie platform are being asked to join a waitlist. 


Verdon, GetBertie co-founder (formerly co-founder of Railsr, founder of Currency Cloud and Evolution), said: “As a team we know this space very well and are really excited about what we can offer the digital artisan. Bookkeeping is becoming increasingly complex and is a time-consuming necessity. 


“The regulatory environment is unforgiving and the levels at which you have to pay tax are coming down. We intend to make GetBertie a real bonus for those who want to stay on the right side of the law, but don’t want to waste hours doing it.”


Bruce, co-founder (formerly co-founder of Albert), added: “My previous start-up was in this same space and recently, looking at what has been happening, things have actually got harder for people such as digital artisans, not easier. 


“There are so many traps that you need a platform that really understands the problems and pain points of being a digital artisan. I get this area and I’m very happy to be back here again.”


Martin, co-founder (former Head of PR and Content at Railsr), commented: “We hope that Bertie Bookkeeping can really help with the problems faced today by digital artisans. Bertie is a beaver and we happily align with the species, which are seen as strong builders, associated with diligence, persistence, and cleverness. They are industrious and family‑oriented.


GetBertie is the first business out of the First Feature Business Building Studio, co-founded in 2025 by Verdon, Bruce and Martin. It designs, builds and launches self-sustaining businesses, taking them from idea to product customer fit and once ready, a keen management team is hired to scale the business.


The team is based in the UK, France and Spain.  


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Contact: Neil Martin on neil@firstfeature.one


Editor’s Notes


  1. Nigel Verdon is a company builder. For the last 30 years he has built companies that have brought various fintech ideas to life. He has founded and exited three companies: Evolution (1996), Currency Cloud (2007) and Railsr (Railsbank - 2016). 

  2. Dan Bruce co-founded Albert in 2014. It was acquired in 2019 by Banco Santander. A software engineer and company builder, he has worked on numerous pioneering projects and has mentored many in the industry.

  3. Neil Martin is a communications and media adviser, and runs his own advisory business. He was previously Head of PR and Content at Railsr (Railsbank) from 2017 to 2022.




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